Know your impact. Lead with trust.

How does your authority land?

Authentic Authority™ reveals how people naturally experience your leadership—how you are wired to see the world, how you are showing up now, and the trust move you can use to create clearer decisions, stronger relationships, and real movement.

About five minutes. Your result and guide are delivered to your email.

Choose one Live quiz mix Meet the five archetypes Hover or tap a sticker to see its share of current results—and the truth people of that type will recognize immediately.

Five ways authority creates movement

Your archetype is a starting point, not a box.

Each archetype names the trust move people already experience from you. The value comes from using that move with more intention—and recognizing what another style contributes to a confident, cohesive team.

01

Strategist

Clarity

You cut through complexity and make the path to results visible.

02

Anchor

Steadiness

You create the conditions for truth, trust, and durable change.

03

Visionary

Meaning

You name what matters and point people toward what is possible.

04

Architect

Structure

You turn ambiguity into systems people can rely on.

05

Catalyst

Momentum

You create belief, energy, and movement toward action.

1,500+

Verified reach

Built for leaders who need the language to work.

More than 1,500 executives, leadership professionals, and sales professionals have taken the assessment. The experience has moved from individual insight to live rooms where people can apply it together.

Kristi Straw presenting onstage at the Philadelphia SHRM Symposium
Live proof

Standing room only at Philly SHRM

Authentic Authority™ gave leaders a practical way to understand how their signals shape trust, change adoption, and follow-through.

Authentic Authority conference activation with all five archetype stations and stickers

From insight to behavior

A result people can use in the room.

This is not a personality label that disappears into a PDF. Participants translate their result into one real conversation, decision, sales moment, or leadership action they can use at two o'clock on a Tuesday.

  1. Discover the archetype.
  2. Name the trust move.
  3. Apply it to a live pressure point.
  4. Commit to the next visible action.

One language. Multiple applications.

Designed to be used—not admired.

Authentic Authority™ gives people a positive, memorable way to understand their strengths and work across styles. It is tactical, hands-on, and adaptable to the moment your organization is in.

Keynote experience
Experiential workshop
Full-day curriculum
Executive teams

Confidence + cohesion

Make leadership strengths visible and create shared expectations for decisions, communication, and follow-through.

Sales teams

Trust that moves the conversation

Help sellers recognize how their natural authority creates clarity, steadiness, meaning, structure, or momentum with a buyer.

People leaders

A coaching culture people can use

Give managers a common language for feedback, development, and cross-style coaching without reducing people to a type.

Events + conferences

Insight becomes interaction

Turn an assessment into a live experience where participants apply the result, meet someone different, and name one next move.

For executive teams and organizations

Build confidence people can feel—and cohesion they can use.

Strong teams move with more confidence when leaders share a language for how authority lands, how decisions are carried, and how trust is created across different styles. Authentic Authority™ makes those strengths visible and usable.

The experience can stand alone or connect to the Executive Trust + Cohesion Index™ to establish a practical baseline across clarity, candor, cohesion, and continuity.

A focused conversation about your people, your moment, and the kind of shared language that would create value now.

01

Decision

What must be decided—and who carries it?

02

Judgment

What requires human interpretation rather than speed alone?

03

Human impact

How will people receive, trust, and act on the decision?

04

Evidence

What will show that the decision is holding and creating movement?

Your authority is already speaking

Make sure it says what the moment requires.

Start with the assessment. You will receive your archetype and a practical guide for putting your trust move to work.

Take the Authentic Authority™ assessment